Fikar Not
Format: Mini Web-Series + Digital Campaign |
Cause: Mental Wellbeing |
Client: Girl Effect - Chhaa Jaa |
Producer: SBOX | Y
ear: 2022
Using fictionalised story-telling and a safe space, this mini web-series acknowledges the unique challenges and anxieties that girls are facing when it comes to their futures and their dreams. Set on a mohalla terrace, Fikar Not, an animated character, brings perspective and offers coping mechanisms to girls and urge them to have honest conversations with those around them about what they are feeling. Their conversations explore wel being in the context of Physical, Mental, Emotional and Social Wellbeing.