Steer to Safety

Format: Social Art Workshop |

Cause: Road Safety |

Client: PVR Nest |

Year: 2015

Steer to Safety’ was a Social Art & Behaviour Change intervention with students, teachers, parents, and school bus drivers to encourage ‘responsible road behaviour’. An outcome of the collective expertise of thought leaders with diverse domain strengths pooled towards a common agenda on how school children can become influencers to encourage ‘responsible road behaviour’ for self, others, and society. Focusing on awareness and education, the program used original tools, methods, and experts to engage with students. An innovation initiative was the Champions for Change project which was launched. The Champions for Change used project-based learning methods for students to apply their road safety education to their real-life and make a difference to the road safety scenario around their school.

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